1/19/2024 0 Comments Istats review unistall![]() ![]() These things also highlight your hotel’s transparency and authenticity.Ĩ. People feel they can trust you if you garner high star ratings and offer courteous responses to guest reviews, as doing so demonstrates that you care about giving your customers the best possible experience. These statistics reveal that reviews are an important form of social proof. 72% of travelers frequently or always read reviews before deciding where to stay or what to do. 65% of people gain their travel inspiration from online searches. 66% of travelers plan to spend more time reading reviews about destinations. 55% of travelers read several pages worth of reviews to get a better sense of public opinion. 52% of individuals would never book a hotel that had zero reviews. 81% of people frequently or always read reviews before booking a hotel. 70.9% of travelers say online content influences their choice of where to stay. Some ways to get more reviews include claiming your profile on review sites, routinely asking for reviews, and making it as easy as possible for your guests to leave reviews.ġ. Therefore, if your hotel has a weak online presence, with few to no reviews, then potential guests will overlook you in favor of hotels with more reviews. Getting potential guests to notice youĪccording to these seven statistics, most people make their travel plans on the Internet, and a large part of their research involves reading a lot of online reviews. The following statistics show how online reviews can help grow your business in three important ways. And one of the best ways to accomplish this is to manage your property’s online reviews. To survive in the competitive hospitality market, hoteliers need a strong reputation that attracts a constant stream of new customers. This post has been modified to reflect new information since its original publication. ![]()
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